“The Simpsons” is celebrating its historic 500th episode next month with a world record attempt.

For the milestone episode (Feb. 19), Fox is inviting “The Simpsons” fans to participate in a marathon that will hopefully lead to a new record for the longest continuous television viewing. The current Guinness World Record of 86 hours, 6 minutes and 41 seconds.

The “Ultimate Fan Marathon Challenge” at Hollywood & Highland in Los Angeles will begin on Feb. 8, as fans try to watch 500 continuous episodes through Feb. 19. The winner will take home $10,500 and some special merchandise.

The iconic animated series already holds Guinness World Records for the longest running animated series, the longest running sitcom and the most Emmy Awards won for an animated series, among others.

“The Simpsons” love a good gag, but the Fox animation show may have stretched the limits of good taste with Sunday’s controversial opening which envisioned a sad Simpsons merchandising facility within the 20th Century Fox lot. The piece was created by British graffiti artist Banksy. The intro opens with the street artist’s tag scrawled across the town of Springfield. It closes with a minute-long sequence showing dozens of sweatshop workers in a warehouse painting cartoon cells and making Simpsons merchandise. The extended sequence was apparently inspired by reports the show outsources the bulk of its animation to a company in South Korea.

ArtsBeat interviewed producer Al Jean.