Comedy Central is changing its logo in 2011 to stay current in the age of social media.
Bob Salazar, senior vice president/creative director, brand creative for Comedy Central:
10 years, that was the last time we did anything this meaningful. If you think of social media, videogames, and the conventional competition, it has changed dramatically in the last 10 years. Even though the brand has never been as strong, we felt that refreshing it in our promotion and our branding, was something that we felt this moment in the network’s history would be the perfect time for.