Turner networks TNT and TBS took their turn at the upfronts on Wednesday.
Future strategy for success and growth: “Evolving from Linear Networks into Branded Video Destinations.” Translation: It understands that people want to watch video anytime, anywhere and on any device.
Extensive original series lineups for 2012-13: TNT has nine original series on tap this summer, more than any other time in the network’s history. TBS is premiering two new sitcoms this summer.
New projects in development: High-profile creative partners include David Baldacci, Michael Bay, Steven Bochco, Tom Clancy, James Duff, Howard Gordon, Norm MacDonald, Matthew McConaughey, Conan O’Brien, Michael Ovitz, Robert Port, Michael M. Robin, Ron Shelton, Greer Shephard, Don Todd and Dick Wolf.
Michael Wright, president, head of programming for TNT, TBS and Turner Classic Movies:
At TNT, we’re expanding our programming horizons with new forms and new genres – like we did last year with Falling Skies – and we’re reaching out to new audiences. Whatever the form or genre, we’re using what we call the ‘popcorn mindset’ as the guiding principle behind all our development. From a storytelling perspective, that simply means that TNT’s dramas are meant to entertain and excite viewers, take them on a ride and land them safely at the end.”
Schedules and show descriptions after the jump.
