Gatorade’s Fond Farewell To Derek Jeter
Sep18

Gatorade’s Fond Farewell To Derek Jeter

Ad Week has the story on this terrific commercial: Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career, he can get a job on Madison Avenue, since he wrote some of the copy here and even suggested the Frank Sinatra song that serves as soundtrack for the ad, by TBWA\Chiat\Day in Los Angeles. Molly Carter,...

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NFL Eyes Pay For Play Super Bowl Halftime Show
Aug20

NFL Eyes Pay For Play Super Bowl Halftime Show

We learned two things from Tuesday’s Wall Street Journal story on the 2015 Super Bowl Halftime Show: The NFL’s top choices for the high-profile gig: Katy Perry, Rihanna and Coldplay. The NFL wants the performers to pay the league to be the headliners. The WSJ reports that league representatives asked some acts if they would exchange a headlining slot for a portion of their post-Super Bowl tour earnings, or make another...

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Ice Bucket Challenge — Get Soaked For Charity
Aug08

Ice Bucket Challenge — Get Soaked For Charity

You may have seen videos of friends and celebrities getting water dumped over themselves. It’s the Ice Bucket Challenge, a great idea for charity. Here’s the story from AP: The idea is simple: Take a bucket of ice water, dump it over your head, record it and post the video on social media. It’s cold, it’s fun and it’s contagious. But these ice bucket challenges and similar social media-powered stunts also...

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Forbes’ Most Valuable Sports Franchises
Jul17

Forbes’ Most Valuable Sports Franchises

1. Real Madrid, $3.44 billion 2. Barcelona, $3.2 3. Manchester United, $2.81 4. New York Yankees, $2.5 5. Dallas Cowboys, $2.3 6. Los Angeles Dodgers, $2 7. Bayern Munich, $1.85 8. New England Patriots, $1.8 9. Washington Redskins, $1.7 10. New York Giants, $1.55 Forbes calculated the value of the teams based on equity, debt and stadium deals. The average team in the top 50 is worth $1.34 billion, up 8% over last year. Real Madrid is...

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RE2PECT — Derek Jeter Nike/Jordan Commercial
Jul15

RE2PECT — Derek Jeter Nike/Jordan Commercial

  Nike pays tribute to retiring New York Yankees great Derek Jeter. The Jordan Brand spot will air Tuesday during the MLB All-Star Game on...

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World Cup Fan Gets Modeling Deal With L’Oreal After Photos Go Viral
Jul11

World Cup Fan Gets Modeling Deal With L’Oreal After Photos Go Viral

Axelle Despiegelaere was just a pretty 17-year-old from Belgium rooting for her country two weeks ago at the World Cup in Brazil. Then someone took her photo in the stands and changed the course of her life. The picture made the rounds on Twitter and newspapers all over the world. Soon after, L’Oreal approached Axelle and offered her a modeling contract....

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