Diet Coke is introducing four new flavors this month — Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango. They will come in a skinnier silver can.
Coke is targeting millennials.
Rafael Acevedo, the group director for Diet Coke in North America, told CNN Money:
“Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side. We’re making the brand more relatable and more authentic.”
Coca-Cola spent two years on the relaunch and says it asked more than 10,000 people for their thoughts.
The company is not changing the classic Diet Coke formula, which will still be available in the traditional, squatter 12-ounce cans.