Taylor Swift’s January British Vogue cover continues her edgy “Reputation” style streak

British Vogue’s new Editor-in-Chief, Edward Enninful wrote in a statement about working with Swift:

“For me, the chance to help transform America’s most fascinating sweetheart was a joy. As we took the pop icon on an epic fashion journey with photographers Mert Alas and Marcus Piggott, what struck me most about Taylor was her brilliant sense of humour, but also how, for a woman in her twenties, she has an incredible sense of who she is.

Obviously she is a world-class lyricist – and has written a stunning poem just for Vogue on the timely subject of reinvention and moving on – but she also takes her duties as a role model very seriously. Taylor is acutely aware of her following and how she communicates with young women, and will never portray a character that would send the wrong message. That said, even superstars aren’t immune to the power of a great dress. Taylor says she has never seen herself transformed like this before, and I was very touched to see how emotional she was at the end of our shoot day in London.”