Website FiveThirtyEight’s mission:
Figure out what Halloween candy people most prefer.
The method:
Pit dozens of fun-sized candy varietals against one another, and let the wisdom of the crowd decide which one was best.
The question:
How often did a fun-sized candy of a given type win its matchups against the rest of the field?
The top 10 rankings:

1 Reese’s Peanut Butter Cup 84.2%

2 Reese’s Miniatures 81.9%

3 Twix 81.6%

4 Kit Kat 76.8%

5 Snickers 76.7%

6 Reese’s Pieces 73.4%

7 Milky Way 73.1%

8 Reese’s Stuffed With Pieces 72.9%

9 Peanut Butter M&M’s 71.5%

10 Butterfinger 70.7%

More

11 Peanut M&M’s 69.5
12 3 Musketeers 67.6
13 Starburst 67.0
14 100 Grand 67.0
15 M&M’s 66.6
16 Crunch 66.5
17 Rolo 65.7
18 Milky Way Simply Caramel 64.4
19 Skittles original 63.1
20 Krackel 62.3
21 Milky Way Midnight 60.8
22 Sour Patch Kids 59.9
23 Snickers Crisper 59.5
24 Hershey’s Special Dark 59.2
25 Junior Mints 57.2
26 Haribo Gold-Bears 57.1
27 Baby Ruth 56.9
28 Hershey’s Milk Chocolate 56.5
29 Hershey’s Kisses 55.4
30 Nerds 55.4
31 Skittles Wild Berry 55.1
32 Milk Duds 55.1
33 Swedish Fish 54.9
34 Mr. Goodbar 54.5
35 Life Savers Big Ring Gummies 52.9
36 Sour Patch Tricksters 52.8
37 Air Heads 52.3
38 Haribo Sour Gold-Bears 51.4
39 Almond Joy 50.3
40 Tootsie Roll Snack Bars 49.7
41 Whoppers 49.5
42 Tootsie Pop 49.0
43 Mounds 47.8
44 Trolli Sour Bites 47.2
45 Gobstopper 46.8
46 Mike and Ike 46.4
47 Payday 46.3
48 One quarter (25 cents) coin 46.1
49 Smarties 46.0
50 Tootsie Roll Midgees 45.7