• What a weekend for Melissa McCarthy. Her Saturday Night Live appearance spoofing White House press secretary Sean Spicer was incredible. She followed that up on Super Sunday with a hilarious portrayal of an unlucky eco-warrior that won Kia first place in the 29th annual USA TODAY Ad Meter Super Bowl competition.
  • Auto companies dominated the overall ranking of 66 Super Bowl ads, with Honda’s celeb-filled “Yearbooks” taking No. 2 and Audi coming in third with its ad that tackled pay inequality with the question: “What do I tell my daughter” about her worth?
  • Several Super Bowl commercials took up the issue of immigration. A moving ad for 84 Lumber showed a mother and daughter’s arduous journey to the U.S., only to be met by a giant border wall. (See the conclusion here.) #BoycottBudweiser started trending after Anheuser-Busch’s commercial showed the immigrant beginnings of founder Adolphus Busch. And Airbnb aired a spot focused on diversity and acceptance, tied in part to its effort to provide free housing to refugees.
  • The New England Patriots’ 34-28 overtime victory over the Atlanta Falcons in Super Bowl LI pulled in 111.3 million viewers on Sunday night, down slightly from last year’s game, according to Nielsen and Fox. The average audience on Fox was down from the 111.9 million who watched Super Bowl 50 on CBS in 2016.
  • Lady Gaga’s sensational halftime performance snared 117.5 million viewers, making it the second most-watched Super Bowl show to Katy Perry’s in 2015. Gaga’s song “Million Reasons” hits number one on iTunes Monday. Tweets: 2.2 million between 8:10 and 8:30 p.m., an estimated 5.1 million overall.
  • Conversation around Super Bowl #51 invaded social media on Sunday and Monday. Searching for posts with the hashtag #superbowl, Netbase used its Instant Search social analytics engine to mine 300 million sources (including social networks and blogs), and found that 2.7 million people authored 5.7 million original posts between noon on Sunday and 1 pm Monday (all times EST), leading to almost 40 billion impressions. With a comprehensive set of Super Bowl hashtags including #SB #SB51, and #superbowl2017, the count more than doubles, at 11.9 million posts and 86 billion impressions. (Forbes)