The mystery surrounding the new season of “American Horror Story” was revealed during Wednesday’s season opener — the season is being framed as being part of an apparent documentary called My Roanoke Nightmare.

A new trailer released following the West Coast airing of “Chapter 1” indicates that subsequent installments will continue to follow Matt (Cuba Gooding Jr.) and Shelby (Sarah Paulson) as they encounter nightmarish scenes in rural North Carolina.

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