NBC is getting all Netflix-y with “Aquarius,” its upcoming Charles Manson family drama starring David Duchovny.
The network will release all 13 episodes of the spring series on NBC.com and the NBC app after the show’s two-hour network premiere on May 28. The entire series will also be offered to all other video-on-demand platforms for release at that time as well.
NBC chairman Bob Greenblatt said:
With Aquarius we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before. We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen.
Under the agreement, “Aquarius” will be available to only a handful of advertising partners so the linear broadcast on NBC will mirror the commercial load on the VOD platforms. This will result in limited interruption — both on-air and off — giving viewers and advertising partners an enhanced and innovative experience.
The full 13 episodes will remain up on the various digital platforms for a four-week period, while each new one-hour episode will continue to premiere, as planned, each week in the 9 p.m. Thursday timeslot on NBC.