Adweek’s ‘Hottest Cover of the Year’

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Rolling Stone’s controversial Dzhokhar Tsarnaev cover was picked as Adweek‘s “Hottest Cover of the Year.” Editors at Adweek said the photo of the Boston bomber was “hands down the most memorable cover of the year.”

Adweek has two categories for the year’s best cover—the editor’s pick, which this year was the Rolling Stone issue, and the “Reader’s Choice” award, which went to People‘s “Royal Baby” cover.

The editors said:

To some, he came off like a rock star. To others, his was the face of pure evil… Critics and advertisers howled that the mag was glamorizing a terrorist, and retailers like CVS pulled it. Still, the issue sold twice the number of copies at the newsstand as usual, proving again that while sex sells, controversy does, too.

The cover doubled its typical newsstand sales from 60,000 to 120,000—even if people in Boston refused to buy it.

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Author: James K

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