Gold RushAugust 5th, 2012 | Posted by in Sports
They made her “the face of the Games,” her image plastered across billboards throughout London. Local girl Jessica Ennis was the favorite in the hepthalon, the pride of a nation, the golden girl. Talk about pressure.
She didn’t blink. On Saturday, with Great Britain enjoying its finest Olympic day, Ennis capped off the glory by winning the hepthalon in spectacular fashion before an adoring, roaring crowd at Olympic Stadium. It was an unforgettable moment.
The captivating Ennis, 26, was already a big deal in Great Britain, with lucrative deals with BP, British Airways, Adidas, Omega and Powerade among others. She’s been on the cover of Cosmopolitan and featured in a British GQ photo spread.
Now, look out. Ennis should turn her gold medal into a bigger pot of gold. One PR expert predicts she could net $5 million in the next two to three years. More power to her.