The New England Patriots and New York Giants have arrived in Indianapolis to get ready for Sunday’s Super Bowl. The kickoff is still six long days away. But for those who watch the biggest telecast of the year for the commercials, the action has already begun.
Honda’s spot for its CRV featuring Matthew Broderick in a send up of “Ferris Bueller’s Day Off” is online, racking up hits and plenty of attention. It’s a cool commercial, shot by “The Hangover” writer/director Todd Phillips. The online version, which runs 2:25, will be cut to a minute on Sunday. NBC is charging $3.5 million per 30 seconds.
And that’s not all. Honda has another early Super Bowl ad, featuring Jerry Seinfeld and Jay Leno fighting over the chance to be the first to own an Acura NSX. David Beckham shirtless for H&M is also floating around the internet, as are numerous teaser trailers for ads coming from companies like Volkswagen, Doritos, Priceline and Coca-Cola.