Newsweek is planning an issue marking the return of “Mad Men” in March by adopting the magazine’s 1960s design.
Editor Tina Brown said she thought of the idea while talking with Matthew Weiner, creator and executive producer of “Mad Men,” about ways to treat its season-five premiere on March 25.
Brown in Ad Age:
Newsweek was very much on the cultural forefront at the time of the show. It covered the events that are so much of the background for the show’s drama — the burgeoning civil rights movement, the women’s rights movement, the Vietnam War. That was Newsweek’s cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period.”
The “Mad Men”-themed issue, which will be dated March 19, will include a cover story on the series and a feature on the role of advertising in U.S. culture.