PBS-Be-More
What are you trying to say, PBS?

“The new package expresses what people love best about PBS – that our shows invite everyone, from every walk of life, to explore new ideas, discover new worlds and to broaden their horizons, in other words, to be more.”

PBS launched its rebranding during Ken Burns‘ “The National Parks.” How appropriate for them to tell me to “be more” as I tour national parks through my television set.