How stupid is this: on this year’s Emmys (Sept. 20), CBS is teaming up with Vaseline to sponsor “Breakthrough Performance of the Year,” which allows viewers to vote on memorable moments.

OK, check the 15 candidates:
-David Letterman’s Interview with Joaquin Phoenix
-Edie’s Death on Desperate Housewives
-Meredith Discovers the Patient is George on Grey’s Anatomy
-Warrick Dies on CSI
-Jason Chooses Molly Over Melissa on The Bachelor
-Teresa Flips a Table on The Real Housewives of New Jersey
-Jennifer Hudson Sings at the Grammys
-Sarah Palin on Saturday Night Live
-George Clooney Returns to ER
-Chuck Admits He Loves Blair on Gossip Girl
-Barack and Michele Obama’s First Dance at the Inaugural Ball
-Melissa Rycroft Joins Dancing with the Stars
-Martin Scorsese Offers Vince a Role on Entourage
-Kris Allen Wins American Idol
-Bill Meets Sookie on True Blood

“Breakthrough?” I don’t think so. “Performances?” No way. The misleading title is Vaseline’s way to promote the breakthrough technology of its newest product.
And, besides, most of this stuff hardly rates as memorable.

The top moment of the TV season may have been the mind-blowing, alternate-universe ending on “Fringe.” Where’s that on the list?

Wanna vote? you can.