Well, I don’t think anyone saw this coming.
The Walt Disney Company announced plans to acquire Marvel Entertainment for $4 billion today. Under the deal, The Mouse will soon own the franchises 5,000 Marvel characters including some soon to be launched.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President aof The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”
Unless Disneyland starts selling Iron Man shaped Mouse Ears I’m not sure I am a fan of this transaction. Time will tell…