CBS
If you subscribe to Entertainment Weekly and live in New York or Los Angeles get ready for a fancy surprise in your September 18th issue. Video.

The issue will be feature a 2 page spread that includes a “iPod quality” paper-thin interactive video player. The video will have 40 minutes of promotional content for CBS’ new schedule and a spot for Pepsi Max.

The cast of the Big Bang Theory introduces the video, which automatically begins playing when the insert is opened. Readers can then select from among five buttons to view promos of How I Met Your Mother, Two and a Half Men, a comedic Pepsi Max spot, the new comedy Accidentally on Purpose, or CBS’ new fall dramas.

The campaign also includes a CBS.com Pepsi Max-branded microsite, a “Monday to the Max” trivia game and a social viewing room for CBS’ prime-time series.