In an effort to get all viral with their ad campaign, Sony has launched a website for the “Institute for Human Continuity” to promote their film 2012. The site is filled with all sorts of fun content! Educate yourself on how you will die, enter the lottery to become one of the chosen few to continue human kind or just peruse  the gallery and and enjoy learning how the Earth will come to an end (and for those that are job hunting, they are hiring for their “Human Excellence Initiative.”)