Shocking, hell yes. It’s supposed to be. Jessica Alba. gagged and bound, not in an ad for a new movie, but as part of a new campaign entitled “Only You Can Silence yourself” for Declare Yourself, the national nonpartisan, nonprofit youth voter initiative aimed at energizing young adults to register and vote in the 2008 election.

“If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself.”