Don’t look for a review of the hotly-anticipated remake of “90210” before it debuts on The CW on Sept. 2. Not on Joyhog.com, not on TV Guide, not on EW. The network is taking the unusual step of not screening the pilot for the media or advertisers in advance of the program’s premiere. Smart move. Build the buzz. Let everyone see it at once. The reviews and reader comments will come flying in before the tube dust settles.
“We’re not hiding anything … simply keeping a lid on ‘90210’ until 9/02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time.”