We take all kind of pills to give us all kind of thrills
But the thrill we’ve never known
Is the thrill that’ll get you when you get your picture
On the cover of the Rolling Stone

— Dr. Hook

Don’t look now but Rolling Stone is shrinking. In an effort to improve slumping newstand sales, an industry-wide problem, the counterculture magazine is abandoning its signature large format to scale down to standard size (with glossy paper and a glued spine) in an Oct. 17 redesign. Oh, the horrors of conformity.