In case you forgot what a juicy show “Gossip Girl” is, the CW has launched a racy new ad campaign when GG returns on April 21.

We wanted to create a provocative campaign that stands out from the competition and reminds viewers of some of the ‘OMG’ moments that have made Gossip Girl one of the most buzzed-about new shows on television. This sexy, sophisticated campaign speaks directly to our adult 18-34 viewers using expressions that are part of their lexicon.