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Viral marketing is so hot right now. Gearing up for the new season of “LOST”, ABC and Yahoo7 have supported the trend by launching two new sites: Find815 and Fly Oceanic Air (which apparently has been hacked by Find815.com).

Find815.com follows the story of Sam Thomas who refuses to give up his search for his girlfriend Sonja, a flight attendant on flight 815. Rather than producing more  believable first person diaries, melodramatic 2 minute shorts are shown followed by a series of online clue games which I’m sure are only rewarded by an “exclusive” sneek peek.