Eva Mendes is PETA’s latest poster girl. The actress bared all for a holiday ad campaign titled “Fur? I’d Rather Go Naked,” “I want people to know that there are options — that killing a poor animal and wearing it isn’t cool… respecting all life forms is cool,” Mendes says. Aimee Teegarden (“Friday Night Lights”) and Playboy’s Holly Madison are also campaigning for PETA.

After choosing the World’s Sexiest Vegetarian Celebrities (Carrie Underwood and Kevin Eubanks), PETA is now looking for the Sexiest Vegetarians Next Door, or “the hottest tofu-lovin’ tamale.” Winners (“pictures must be tasteful”) get trips to Hawaii.