Vairety recently reported that NBC will be launching an all-advertising website called Didja.com (as in Did Ya See That?…) to compete with YouTube.
site will offer a vast archive of current and classic TV spots, movie trailers and other “brand-related content.”…”We know people like watching commercials,” McCumber said. “They just don’t like being force-fed at the wrong time.”
Toward that end, “We want the site to be as deep as possible,” he added. “Content drives traffic.”
I have demonstrated what I consider to be a classic TV spot above (which was already available on YouTube.) While I like advertising, brand marketing, and “deep” content as much as the next guy, I think Didja may find themselves in over their heads trying to compete with YouTube’s Cat Head Theater and Ghost Ridding videos.