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The success of “Transformers” has jump started the live action adaptation of GI Joe into development. Hasbro’s COO recently stated:

We are working to develop a movie script that delivers a contemporary GI JOE vs COBRA story, inspired by the comic books. We do not yet have one. Hopefully soon…

A comic book / toy line adaptation? I can only imagine Jerry Bruckheimer is licking his lips. I’m assuming the role of GI Joe will be a toss up between Josh Duhamel, Mark Walberg, and Matt Damon.